Fun with Outdoor Advertising

So part of my marketing campaign for the 08-09 season is 3 billboards placed strategicaly around town. I know, three doesnt seem like that much, but we are a small town/small orchestra and its a bit of an experiment. The purpose of said billboard is for new subscriptions. We actually have a great balcony in the historic Palace Theater that for 5 concerts (4 classical) you can actualy get a season subscription for $38.

Seriously, how do we have only 2 subscribers in this section?!? The seats have the best acoustics in the house! (and you can get to the bathroom quicker during intermission!)

This past Monday, we did a little photo shoot at the theater for the background shot on the billboard. My ED did the photographer duties, and we had a father/son (only 2 actual subscribers for the section), a young college-age couple and myself (30ish single woman).

The 6 finalists

I would welcome any comments on these photos. I already have my favorite, E. We could do a color bar on one side and place all text on that, thereby making the copy far easier to read.

Any further developments and I'll add another post! The campaign runs from Aug 25-Oct 25.